Mobile Phone Usage Study
Sales Associates Influential to Purchase
OGDEN, UT (October 24, 2007) MarketStar recently conducted a market research study, profiling typical retail store associates and learning which brand of mobile phone they personally use, and which brands they generally recommend to end users. The study showed that less than half of sales associates actually recommended the brand of phone they currently own and use.
Top features that customers asked sales associates about included text messaging, camera features, and an MP3 player. Lower rated features included Bluetooth, email and Web navigation. With smartphones, customers based their buying decision on features such as price, ease of use, and size. The study also shows how sales associate behavior varies based on type of retail store and demographics of the associate.
“Because of the highly competitive nature of the wireless industry, understanding the retail store environment is critical for manufacturers seeking an edge,” said Dave Treadway, President and CEO of MarketStar.
MarketStar’s Market Research team provides manufacturers with market insight, such as the findings in this study, to aid them in making effective strategic and tactical decisions.
Source: MarketStar (www.marketstar.com)
