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Opt-In Wireless Listing and Customer Created Content
NEW YORK, NY (October 23, 2007) Virgin Mobile USA, Inc. and LSSiDATA have launched ListYourself!, an end-user application that enables wireless customers to control their mobile phone listing information in a national directory assistance database.

Virgin Mobile USA’s new ListYourself! service allows its customers to submit their telephone numbers for inclusion in LSSiDATA’s directory assistance database, used by over 60 telephone companies.

“ListYourself! is an exciting new option for Virgin Mobile USA customers to be more accessible to their friends and family members,” said Dan Cipoletti, vice president, Voice Offers, Virgin Mobile USA. “Our customer base is now the first to have this easy, privacy-protected option to quickly enter their contact information on-line into a national directory assistance database in the U.S.”

A growing number of Americans are opting to give up their landlines and use only wireless phones. According to a May 2007 industry estimate from the Yankee Group, ten percent of consumers do not have a landline.

The company has also announced Studio V, a unique mobile content community enabling the creation and sharing of user-generated graphics and ringtones, and rewarding customers for their creativity.

With Virgin Mobile USA’s new Studio V, Virgin Mobile USA customers can upload and edit graphics content – including photographs, designs and other graphics - to make personalized wallpaper; and edit pre-existing audio content to make personalized ringtones. Everything that a Virgin Mobile USA customer uploads to or creates on Studio V to be shared with others in the Virgin Mobile USA community is free of charge.

Customers can choose to submit their content to a private gallery, which is accessible only to the content creator, or to a public gallery which is accessible to other Virgin Mobile USA customers for download, ratings and comments. As an added feature, content creators will earn ten cents for each item purchased, which will be credited to their Virgin Mobile accounts. All content is screened by 9 Track Mind.

Dom Tolli, vice president of Mobile Data Services, Virgin Mobile USA, said, “The ability to upload and share creations is another step in our effort to expand peer-to-peer connections with user-generated content within social networks.” Studio V joins Virgin Mobile USA’s other rewards-based feature, Sugar Mama, which enables customers to earn free air time in exchange for watching online ads.

“Studio V provides the youth market, already consuming ringtones and wallpapers, with the tools to be able to express themselves and download mobile content that is unique to them,” said Josh Barkin, president and CEO of 9 Track Mind.

Source: Virgin Mobile USA, Inc. (www.virginmobileusa.com)

Handset Manufacturer to Add Cellfire Discount Offers to Phones

SAN JOSE, CA (October 17, 2007) Cellfire will provide mobile coupon and discount offers to Nokia consumers. “Open to Anything” NSeries devices by Nokia, including the new N95, will have Cellfire’s discount offer application available on Nokia’s Download! portal to help consumers easily “Download!” savings from major brands throughout the U.S.

“Wanting your cell phone to provide added functionality is a universal trend, and that is what we are providing consumers with Download!” said George Kurtyka, business development manager at Nokia. “Mobile devices are the ultimate convenience utility, so why not have it be your key to great discounts with Cellfire’s easy-to-use mobile coupons.”

With Cellfire available for download on Nokia S60 Smart phones with any GSM SIM card, consumers can find and use valuable deals delivered directly to their wireless handsets. To access Cellfire using their mobile phone, Nokia users can go to the Download! client in the main menu and click on the Cellfire logo to download and automatically install the service. Nokia customers also can download Cellfire’s application to their mobile (http://www.cellfire.com/help/download/?compatible=t) to receive a wide range of mobile coupons for participating national and local merchants. To learn more about Nokia NSeries devices visit: www.nseries.com

“As the world’s largest handset manufacturer, Nokia’s partnership with Cellfire is a victory for consumers nationwide,” said Brent Dusing, CEO, Cellfire. “Everyone likes to save money and now, with Cellfire present on Nokia’s Download! client, consumers can save more when they’re shopping and get more from their Nokia handsets.”

Cellfire delivers savings directly to consumers via their mobile phones, and provides frequently updated discounts specific to their geographic area. Unlike text-based offers, Cellfire’s application-based service enables consumers to easily store, search and use many discounts across multiple merchants and locations.

Source: Cellfire (www.cellfire.com)

Boost Mobile Adds Wal-Mart to Retail Distribution
OVERLAND PARK, KS (October 22, 2007) Sprint has expanded the availability of Unlimited by Boost – the regional flat rate wireless service offered by its Boost Mobile division – to 10 additional U.S. states, based on the success of its launch in California and Texas. Unlimited by Boost offers unlimited local and nationwide long distance calling from a home calling area for a fixed monthly price, which ranges from $45 to $55 depending on location. Customers making or receiving calls outside of their home calling area are charged 15 cents per minute.

As a result of the service and sales expansion, Unlimited by Boost is now available from participating wireless dealers in 12 states including: Alabama, Arkansas, California, Florida, Georgia, Louisiana, Mississippi, Nevada, North Carolina, Oklahoma, Tennessee and Texas. Starting next week, Unlimited by Boost will be offered at 938 Wal-Mart stores in all 12 states. Unlimited by Boost is now sold at participating RadioShack retail store locations in California and Texas, and will include locations in the expansion states starting Nov. 5. Residents can locate their nearest participating wireless dealer offering Unlimited by Boost by calling 1-877-TLK-MORE (855-6673) or online at www.boostmobile.com.

“Our trial of Unlimited by Boost has been well received by value-seeking wireless customers,” said Mark Angelino, president of sales & distribution for Sprint. “With the expansion of additional markets and distribution outlets, we are pleased to make the service available to a much wider audience.”

For a limited time, Boost Mobile is offering the first month of Unlimited by Boost service free of charge with purchase of a new phone, including the Motorola c290 and W385 phones, and with activation of a new account. The suggested retail price for the c290 is $99.99 and $129.99 for the Motorola W385. Starting Nov. 12, Boost Mobile will offer a wireless Web price plan that includes unlimited voice, unlimited text, unlimited picture messaging and unlimited Web browsing for as low as $55 per month depending on market.

Unlimited by Boost customer benefits offered at no additional charge include voicemail, caller ID, call waiting and 3-way calling. Unlimited by Boost is also making it easier for customers to pay for their service. With automatic monthly payment now available online, customers can register a credit card with Unlimited by Boost Customer Care and monthly payments will automatically be deducted on the customer’s monthly anniversary date. Customers can also purchase Unlimited by Boost rechargeable cards to replenish their accounts at participating 7-Eleven stores.

Source: Sprint (www.sprint.com);